Entrepreneurship

Play Bigger introduces the concept of category design, demonstrating how companies can create and dominate new market categories instead of merely competing within existing ones, fundamentally transforming business strategies.

Rework challenges traditional business wisdom, advocating for simplicity, productivity, and a no-nonsense approach to entrepreneurship that encourages readers to focus on action rather than excessive planning.

'Traction' by Gabriel Weinberg and Justin Mares is an essential guide for startups, detailing 19 channels to achieve customer growth and a framework to identify the best ones for your business.